Meet the Team: VP of Brand + Marketing- Jen Chen
Who are you and what do you do?
I’m Jennifer Chen (Jenchen for short, all one word) and I head up brand marketing. I’m sometimes also responsible for changing out the water bottle on the cooler.
How did you come to LYFE Kitchen:
I had just moved back to Vancouver and a little bird introduced me to LYFE. It was love at first bite and we’ve been going steady since then.
A day in the life of working at LYFE Kitchen:
Be a brand advocate at a yoga festival go! Design a new advertisment go! Get another great story about LYFE Kitchen in the news go! Eat a Chicken Chile Verde in the lunch room to refuel! Update our website with new products and retailers go! Sneak a blueberry Greek yogurt bar from the freezer that’s supposed to be saved for an investor presentation (sorry Todd)! Go go go!
What you love most about your job:
Seeing people try LYFE Kitchen food for the first time and saying “I can’t believe it’s frozen!” like they were prepped for a commercial. Yep yep. It’s that good.
Eat what you love, balanced with good nutrition and exercise. No one ever said on their deathbed “I wish I didn’t eat that cupcake”. Well, not a lot of people.
What is one health goal you are really fired up about right now:
Learning to hunt and fish so most of the meat I eat during the year is clean, wild, and sustainable. Yum!